Health~Holland goes international
Under the flag of Health~Holland, the Top Sector LSH had a busy international year with a wide variety of international visits. This overview illustrates a fantastic selection of the international conventions, missions, and events. And the three focus areas for Top Sector LSH are highlighted (stripped areas).
See what the strengths of the Dutch LSH sector are in the video 'Why the Netherlands?'
Why the Netherlands?
Australia & New Zealand
With the Royal Couple and Minister Kamp to Australia and New-Zealand
A successful trade mission to the other side of the world
From 31 October to 9 November 2016 the Netherlands Enterprise Agency, the Ministry of Economic Affairs and the Ministry of Foreign Affairs organised in cooperation with the Task Force Health Care (TFHC) a combined trade mission to Australia and New Zealand for Dutch starters, knowledge institutes, and entrepreneurs. Parallel to the state visit of the Dutch Royal Couple this unique chance offered an excellent opportunity to get in contact with potential business partners, hospitals and other relevant healthcare parties. Led by Minister Ploumen (Foreign Trade & Development) and Minister Henk Kamp (Economic Affairs), a group of nine Dutch companies and organisations all dedicated to themes related to healthcare travelled to Australia to join this Economic Mission. Subsequently, seven healthcare organisations continued their visit towards New Zealand.
In total, the trade mission to Australia has already generated more than €125 million worth of business. No fewer than eleven contracts and cooperative agreements have been signed by Dutch companies and their Australian partners in the sectors of water, healthcare, horticulture, IT and infrastructure.
The two ministers Kamp and Ploumen agreed, “These are excellent results. Dutch companies and knowledge institutions can deliver products and expertise that Australia will benefit from enormously. And we are counting on even greater success in the future, in view of all the contacts Dutch and Australian companies have made or taken steps towards over the past few weeks. Exporting know-how and products generates income and jobs for Dutch business.”
The trade mission has yielded agreements on, for example, the delivery of a new biomedical research laboratory equipped with ‘clean rooms’ – working environments with optimum temperature and hygienic conditions. In the presence of the Dutch Royal Couple, TFHC Partner Motekforce Link signed a memorandum of understanding with the Melbourne School of Engineering for research cooperation on their new CAREN system. Their Computer Assisted Rehabilitation ENvironment (CAREN) is a versatile, multi-sensory system for clinical analysis, rehabilitation, evaluation and registration of the human balance system. Motekforce Link products are beneficial for patients with the balance and movement disorders.
From 25 to 28 January 2016, Task Force Health Care (TFHC) organised the Holland Pavilion at the Arab Health in Dubai for the fifth time. Arab Health is the leading medical trade fair for the Gulf region. Participants of the Holland Pavilion had the opportunity to promote their products and services and could receive guests. To further capitalise on the market opportunities the Gulf region the TFHC has a specialised platform: TFHC Middle East.
Looking back at Medica
The Netherlands was once again well represented at Medica, the world’s largest medical trade exhibition.
For the sixth time, Top Sector LSH and the Task Force Health Care (TFHC) organised the successful Health~Holland Pavilion at Medica. This year the pavilion was bigger than ever before. With 32 participating Dutch companies the pavilion covered more than 370 m2! This representation at Medica provided an excellent opportunity for Dutch SMEs and starters to meet healthcare companies and experts from around the world. In cooperation with NBSO Stuttgart and NBSO Manchester several network activities were held to stimulate healthcare innovation.
Companies participating at the Health~Holland Pavilion
4TU - Bambi Medical - CCG Testing & Certification - Diagnoptics - Dockx Medical - Dörr Kampen -Endoss - Exact Medical Manufacturing - Fenestrae - Fysicon - Heijneman Medical – HLSV - IDCP - Incision Academy - Indes - InnoFaith Beauty Sciences - Lomed - MedicalX - Medisit - Microserve - MyDiagnostick - NDF Special Light - Novioscan - Novymed - QRS - Qserve - Sanquin - Technomed - Urifoon - Usono - Vanad Enovation - Variopool
Economic trade mission Germany 12-14 April 2016
In the presence of the Dutch Royal Couple, and led by Minister Ploumen, Task Force Health Care in cooperation with the Netherlands Enterprise Agency organised an economic trade mission to Bayern, Germany. A total of 31 organisations participated in the programme with a focus on medical technology and eHealth. Following the kick-off meeting the Dutch delegation visited KUKA Healthcare centre, Siemens Healthcare, participated in private matchmaking and were present at a high-level networking event.
From 10 to 13 April Task Force Health Care and the Netherlands Enterprise Agency organised a Life Sciences & Health Programme for an SME trade mission to the Islamic Republic of Iran. A total of 12 Dutch LSH companies formed the first Dutch health delegation. Collective visits to the Ministry of Health of Iran, a public and private hospital, and a medical distribution centre were successfully organised. In addition, the Dutch delegation was offered private matchmaking and roundtable sessions with Iranian companies and institutions. On the last day an official trade dinner completed a fruitful visit to Iran.
From 16 to 18 May 2016, Task Force Health Care (TFHC) organised together with Holland+You a Holland+You pavilion. The fourth edition of Saudi Health took place under the patronage of the KSA Ministry of Health at the Riyadh International Convention & Exhibition Center in Riyadh. With more than 19,000 visitors and nearly 600 exhibitors, it is one of the biggest largest healthcare fairs in the Gulf region.
Focus area of Top Sector LSH
The East of Africa is appointed as one of the three focus areas of Top Sector LSH. This includes the countries Ethiopia, Kenya, and Tanzania, which are making extreme progress in healthcare. It is expected that this trend will continue in the near future, which provides changes for the interested Dutch companies, knowledge institutes and organisations. The opportunities for the Dutch LSH sector in these East African countries will mainly be in the field of hospital build, medical devices, public health, and eHealth.
Healthcare Mission to India and Partner Country NATHEALTH Event
From 16 to 18 March, the Task Force Health Care (TFHC) organised a healthcaremission to India (New Delhi) with a strong focus on the larger private healthcare groups in India. These private hospital groups are going to double their capacity in the coming five years. The highlight of the first few days was a unique event, a roundtable lunch hosted by the Dutch Ambassador attended by all CEOs of hospitals like Fortis, Max Hospitals, Reliance’s and AIIMS. On the last day the TFHC delegation was a special guest during the annual NATHEALTH Event 2016, the healthcare federation of India. In the presence of dignitaries from the Indian healthcare sector Dutch companies had an excellent opportunity to network and show their collective accomplishments.
Economic Mission to Indonesia led by Prime Minister Rutte
From 21 to 24 November 2016, Task Force Health Care together with the Netherlands Enterprise Agency and the Dutch Embassy in Jakarta organised an economic mission to the Republic of Indonesia with a dedicated health sector programme.
Indonesia is the fourth most populated country in the world. Achieving Universal Health Coverage is one of the national priorities. In parallel, the private health sector is expanding rapidly. A total of 27 Dutch healthcare companies and organisations visited Indonesia. During workshops and site visits they met with Indonesian counterparts in the public and private healthcare domain. The Dutch delegation was warmly welcomed by RSCM Cipto Mangunkusumo, Siloam Hospitals Group, Hermina Hospitals Group.
Next, the health conference on ‘Achieving Universal Health Coverage in Indonesia by Strengthening Primary Health Care’ was attended by over 60 Indonesian invitees and was closed by Puan Maharani (Coordinating Minister for Human Development and Culture), Nila Farid Moeloek (Minister of Health Indonesia), and Mark Rutte (Prime Minister of the Netherlands).
The Dutch healthcare delegation experienced a considerable interest in their expertise and solutions. INCISION Academy and Handicare Stairlifts signed contracts during the mission. Erasmus MC signed a Memorandum of Understanding for partnering in Research Education with Indonesian Endowment Fund for Education (Lembaga Pengelola Dana Pendidikan / LPDP) and six Indonesian partner universities. The economic mission helped the participants to meet with high-level Indonesian counterparts and multiple follow-up appointments were already scheduled during the mission.
Moreover, TFHC provides a platform the Dutch healthcare organisations active or interested in Indonesia. For more information about the platform and upcoming activities visit the TFHC website. Or contact Erik Pentinga.
Focus area of Top Sector LSH
CMEF Trade Fair 17-20 April 2016
From 17 to 20 April Task Force Health Care China in cooperation with Top Sector LSH organised the Holland Pavilion at the China Medical Equipment Fair in Shanghai. Seven Dutch companies exhibited under the Dutch flag. The exhibition broadly covered tens of thousands of products (such as medical imaging, in vitro diagnosis, electronics, optics, first aid, rehabilitation nursing, medical information technology and outsourcing services) as well as services to the entire medical industry chain from the source to the end of the medical equipment industry.
New collaboration with China on elderly care
From the 23 to 28 October, a group of 20 knowledge institutes, companies and organisations, all dedicated to themes related to elderly care, vitality & mobility, travelled to China. The business delegation was headed by State Secretary Martin van Rijn (VWS) and accompanied by Director General of Long term care Kees van der Burg. The Business programme was organised by Task Force Health Care together with the Netherlands Enterprise Agency and the Embassy of the Kingdom of the Netherlands in Beijing, as well as the consulates of Shanghai and Guangzhou. Len de Jong, the newly appointed chairman of TFHC and member of Top Team of Top Sector LSH, headed the Business delegation.
During the mission, the State Secretary signed a Memorandum of Understanding (MoU) on elderly care with his Chinese counterpart. Besides more cooperation on policymaking, the MoU you offers a platform for Dutch and Chinese parties in the elderly care sector to exchange expertise, innovation and technology in the field. The participating parties met with Chinese counterparts during Matchmaking, trade dinners & networking receptions and three Sino Dutch seminars on elderly care attracting around 200 Chinese participants. Some met with existing business partners and signed bilateral MoU’s within official government presence. Others benefited the large Dutch presence to meet high-level Chinese parties and discuss future collaborations. The mission, described by all participants as highly successful, was concluded with a barbecue on the 15th floor balcony hosted by the Consul General of the Netherlands in Shanghai, overlooking the Huangpu Jiang river.
Focus area of Top Sector LSH
The United States (US) undoubtedly has one of the largest, most innovative, competitive and promising healthcare markets in the world. This explains why the Top Sector LSH has designated the US as one of the three focus countries.
From 2016 Top Sector LSH actively incorporates the US in their international mission and vision. Which includes that Top Sector LSH will provide support for Dutch companies trying to conquer the American market. In the field of export, acquisition and international collaboration assistance can be given. The Ministry of Economic Affairs and the Top Sector LSH have commissioned the Task Force Health Care (TFHC) to inquire the wishes and needs of Dutch companies, knowledge institutes and hospitals which are (or want to be) active in the US. So if you are interested in the US and want to get updates on the activities please contact Mieke Flierhuis of TFHC.
Interested in the US? Every year a large Dutch delegation visits the Health~Holland Pavilion at BIO International Convention which can be found on the 2017 Preview page.
A warm welcome by the Colombian Ministry of Health
From 26 June to 2 July 2016, the Ministry of Health Welfare & Sport in cooperation with the Task Force Health Care (TFHC) organised a trade mission to Colombia: Holland House Bogota. In total 16 Dutch organisations participated in the programme.
With a special visit by the Colombian Minister of Health the mission kicked off with a Holland Pavilion at the MediTech trade fair. Following a successful presence at the MediTech four joint visits were completed. The delegation was welcomed by the Colombian Ministry of Health, one public- and two private hospitals. The participating organisations received a clear overview of the Colombian healthcare system and overall sector. Meetings between the Dutch delegation, the Colombian Ministry of Health and interested Colombian hospitals took place as a direct result of this.